young entrepreneurs - towards a more pyramid 'higher than that of Maslow 
predict what will happen 'in 2011 and' a little 'how to make the horoscope: o' cause you write DISCOUNT banality ', or' cause you dare a scenario that will 'soon be verified, their reputation would quickly bring levels Otelma magician.
My thought is thus not limited to 2011, and not make so much a prediction as a hope. And since we live in a highly interconnected world, I do not focus' solely on the field of digital technologies: in contradiction with those who believe that innovation is driven by technology, I 'to recognize economic trends and social more' general use and the emergence of new technologies such as verification of that trend. Faro 'and then referring to a new type of
"ecosystem needs" that Maslow had simply excluded the end of his pyramid at the fifth level,' cause at that time there was not enough spread of wealth, the majority had not yet been able to climb the first steps of the pyramid, and the world balance were determined only in the nerve center. Only now, these new requirements are emerging, and can and will be billed to the engine of the future.
With regard to technology, these needs have led to the success of emerging technologies "social" in recent years, and in the immediate future will be the impetus for a greater uptake of technologies for the interconnection of local ecosystems, to start from '
"internet of things" . The trend should be:
"real life vs. internet" >
"life streaming on the internet" >
"living in augmented reality" >
new eco living using the internet as one of the supporting technologies .
Let me explain. That there is a radical change of civilization 'in place, here in the West, and' no doubt, so much so 'that still use the expression
"post industrial" ,' cause obviously we only speak about what is not there ' more '. The balance Previous depended on the coexistence in the same area of \u200b\u200ba minimum level of capital, production facilities and consumers
when production began to be heavily outsourced, and the growth of multinationals has moved the command center in a supercelestial supra, we know that mechanism and 'broken . Concentration, consumption, and individual thought patterns are in decline.
The advent of '
"knowledge economy" , or other intangible asset (the ability' of the innovation capability 'relationship with the crowd) did not lead to a new economic phase, as the term suggested equivocally , 'cause
can not' be a new economy market centered on knowledge, while knowledge key factor in any emerging economy. We are convinced that the development and use of knowledge, collective intelligence, the strength of the network can not deliver its maximum potential if not in condition to be preserved by the economic implications and the business logic.
So what economic and social model we hope to see emerge (here in the West, in Europe, Italy) in 2011, at least partial integration of the former, whose symptoms are already 'in any recognizable way? A very different economic system, where they addressed the needs of the community 'before individual (Needs clean energy, environmental protection, social services in all areas from health care 'safety, to socialize ...). Needs that Maslow had not expected, cutting short his pyramid at the fifth level,
still based on "self" .
Needs that since then "typically territorial" can only be made (completed) and paid on the spot, ensuring a better economic balance locally. In fact, the adaptation to the local context would make inevitable the use of indigenous skills and components, would require manufacturers of components and Adaptor, and installers and maintenance personnel, experts in customs and local cultures, all strictly
"Local" . These needs, in fact, is
new "ecosystem services" , not just those relating to environmental ecosystems analyzed although probably with a similar approach. These services are made available by economic sector, including an induced potentially gigantic proportions, and give life to a truly new economy, a '
"economic ecosystem" .
course the technologies used and proven methodologies can (and should) be developed through global collective intelligence and excellence in technologically advanced countries, which could adopt a logic of industrial production for the hardware, and type "Open source" software (for example, energy from ocean currents from the Baltic countries, the photovoltaic generation American, bioengineering, Italian, German nanomaterials, the Asian consumer electronics, and turn everything on and the cloud 'opensource product ...), network while ensuring a low level of prices of first-tier component, you can' investment in research infrastructure.
And as for the digital scenarios?
the technology used will be 'deeply wired into the territory, while networked . We know that digital technologies have enabled the development of long size
"we" , of the relationship, sharing, and that you are moving from the virtual to the real and local. If this 'direction, then it will explode soon all the technologies that are now under the name of
"internet of things" , and they are already' making possible radical changes in areas such as home automation, monitoring of things and people for reasons of safety or traceability ', the area of \u200b\u200bmobility', in-house social services, teleworking, local production of clean energy, intelligence-based consulting the crowd ...
How much of this could happen in 2011? Soon, very little indeed. But if at the end of year we're going to go shopping after a ride on "Street View" in the window e-shop, and we will find online information for citizens who have already 'oriented in the recesses of the bureaucracy of the PA and have shared, and we will set our movement with location-based services and car-pooling thus saving' a few tens of € per week, and our company provides products and services that account terngono banks open data released in the meantime ... we will have done us all a small step towards a giant leap for mankind '. And we're not talking about the moon, but of our country.
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Gino Tocchetti and 'think tank founder of unconventional
"Ecosystem 2.0" , which focuses on the convergence of virtual ecosystems (Internet) and local, creating an observatory on emerging initiatives, events information and undertake experimental services. It 'also holds his own consulting firm and services, focused on projects of e-business, innovation and method, interim management. (
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