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Roberto Scano - I see, I expect, and I'm wrong ...

" Forecasting is better than cure". Let this "variant" of a sentence effect that is always mentioned in the advertising of medical and health with a simple objective: to invite people to take care of themselves for not having to intervene later with more invasive therapies. Often then not take much to ensure the "happiness". Someone asks what
c'azzecca this premise with "Scenarios Digial 2011. To think of 2011, or to "cure" the evolution of communication and the use of new technologies, it is necessary to look back and analyze what had been expected. It had been expected the boom in social networking alternative to facebook, because facebook is too general: the forecast has been denied and now Facebook is growing, and thanks to agreements with excellent partners (including Microsoft search engine for Bing) will provide new surprises this year. She had been sanctioned for the death of skype voip "direct": I did not notice until today announced that overtaking, but there is always more that the expansion of Skype services recently acquired for the improvement of video communications.
in Mobile, was considered impossible to overcome in sales iphone: the real market is showing a greater spread of solutions based on Google Android. Also in 2010 there was talk of Nobel Internet bubble (media) went up in smoke in no time.
Now there is talk of "broadband" and "free wi-fi" with the idea that the "battle" for their delivery to insure the growth of digital culture, business opportunities, the "country Italy. But if we look at the data, we realize that we are one of the first countries in the world for the use of social networks (we are second only to Brazil), we have a number of phones per capita are the envy of countries with high GDP superior to ours, we have deployed broadband in most of the country (where maybe less really is ...).
What further developments can be then open wi-fi or the provision of a lot of bandwidth if there are no ideas to put them in the loop economy? What sense does it have such high innovation if companies are not known and / or if their products do not reach the intended target because it does not have an internal figures that know how to use new forms of communication? The challenge of 2011 in my opinion should be the business literacy to new technologies in network communication, the involvement of people with real experience in the field (people who can prove that in fact, with case histories, the real growth of companies / products thanks to their work).
It is therefore important to who will emerge who will float and who will disappear: it is important that you begin to be clear that the technologies are there, the case history as well, and it is therefore unnecessary to rely on illusions and / or wait for actions of third parties to innovate in business communication processes. But let me not only business, we are a society that is based on services and I would expect a 2011 in which the PA also reorganize themselves to deliver services through new channels of communication, supported by the recent reform of the Digital Administration Code) .

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place now the centerpiece I did for Christmas, I'm a little 'back with publications ....

E 'made entirely from natural materials, such as the garland of a few posts ago .. ivy sprigs of green, silver pine, pine wood variety, holly, berries and pine cones ...

At the center stands a beautiful star-shaped candle

offered a tribute to the friendly hosts who have invited ....

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Roberto Cipollini - The Year of applications and Gino Tocchetti

The year 2011 will be a year filled with applications. More than it was in 2010.
We are bombarded constantly by information, statuses, feeds, photos, videos and many other information. There is a overlaod of facts, content and information. Are the applications. The

2011 will mark the appearance (and disappearance) of many new applications through which this information run the network. And the makers of this scenario are young entrepreneurs, visionaries, dreamers or just Ferengi, who devote their time to make another killer application, the bang and one that will reach the threshold of the phantasmagoric trillion people in a week (the dream erotic every true nerd:).

If someone asks me what brings us to this development, my answer is that it all depends on the breadth with which each of us can watch the passing of the digital age, the evolution of this. The wider the view, the greater are the elements that allow us to understand what is happening around us. Identify the details later is a different story. What I see is a world yet to be discovered, with opportunities for growth, development, successes and failures. We are entering an era that we can only imagine and what we believe to innovation or "modern era" has already passed to our children. Who among us, a year ago would have never imagined being able to play tennis in front of the TV without a fake racket or a pad? Today, this is reality, but we are still early days. From this small (in relation to its future potential) technological innovation (the kinect for instance) you can build unimaginable use by applications to be developed (and in a few weeks have already seen some interesting developments that promise to hacking). What I see is a growing desire to create innovation (not so easy in Italy, unfortunately, for a business environment too sedentary and less inclined to venture) and there are few who can really (at the cost of enormous sacrifices and compromises).

What is more important is the mobility and the ability to create content and applications for fruirli (in mobility, of course). The greater speed with which these applications will see the light, the greater interaction and user participation in generating additional demand for other applications. This is a golden opportunity for those who can capture the new requirements and gather resources to implement them before the others. I am a digital native

iperconesso (always, at any time of day, every day of the year), and this gives me a high degree of access to content, data and information (understood as changes in the context in which we move) . We are surrounded by information (the next currency of the digital age) from different sources, but mainly from below, from our own network you are connected, which functions as a vehicle for other information, creating redundancy and overhead, from which it draws and again as a share of a larger peer network in which we exist. This is my world, my life, am a digital and I do it through the applications I use. I am part of the application that generates the need to develop other applications.

In 2011 we will continue to make the count of how many tenths of a percentage point earned on the same operating system (Android vs iOS or vice versa), or how many tablets were sold in place of a netbook or expansion of one or 'another market. The year 2011 will be a year where young people with fresh mind can create new applications for smartphones and tablet to support new and emerging markets. They, young entrepreneurs are the true value of our digital age. And 'where the heartbeat of future technology. They are the ones that create movement and give us the tools to use applications and share more information and content with other digital natives. They give us the ability to publish on our wall posts and status wherever we are, we can make checkin here, of the Tweet, watch this video and share it with hundreds of people who have never seen. This is the future for 2011 and beyond. But there are also growing concerns about their privacy, the information that we decide to share the speed with which we tell others where we are, what we do, who we are.
We leave the information on social networks (I would say " Networking Ergo Sum "). We identified with our avatars, our updates, photos of our trip. We use applications to say who we are, what job we do and we're doing it so fast that we do not always stop to consider where we are really going . We opened our homes, our lives, our professionalism to private companies (facebook, twitter, foursquare, etc. ..) that give continuous information on what we do, what we like to eat and what are our habits. All this has enormous economic value, which is closely related to the ratio between user and application, between consumer and company.

All these applications revolve around the concept of maximum share on the network cloud, for visibility and distribution through other applications interconnected with API and sharing links. The spreadability is the fulcrum on which the digital communication is playing with the users. The early adopters (who are not an exotic taste of tea) are the primary target of new applications, they launch tower, from which the message has spread. Even today, however, many industry groups (sedentary and short-sighted) did not understand that the message is not theirs, but the users and the control is no longer their business, but users, through applications, in fact. Facebook and Twitter have changed the way companies communicate and users, even between user and company (sometimes with embarrassing cases of reality which have not yet realized that Facebook will not be only on the number of clients increase their sales or quarterly).

The availability of applications (with their online stores) and the ability to install them as you like on our devices define the trend of the digital market in 2011. Tablets and smartphones will be the main instruments used to use these applications. The development of this device has triggered growing interest in applications (we consider that the majority of the photos uploaded to Flickr are taken with an iPhone - and this is also thanks to the availability of applications for it). The ability to gather resources to develop new applications will be a competitive advantage between success and failure of an idea. 2011 will be an interesting year. And I hope to be another challenging year and fun for someone like me, try to join.

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Roberto Cipollini startupper is an entrepreneur and is the holder of All Media Solutions, a company specializing in web 2.0 projects and change management solutions for application lifecycle. E 'founder of Smapp , an event management for network sharing and managing events online through the Virtual Tickets.

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young entrepreneurs - towards a more pyramid 'higher than that of Maslow

predict what will happen 'in 2011 and' a little 'how to make the horoscope: o' cause you write DISCOUNT banality ', or' cause you dare a scenario that will 'soon be verified, their reputation would quickly bring levels Otelma magician.

My thought is thus not limited to 2011, and not make so much a prediction as a hope. And since we live in a highly interconnected world, I do not focus' solely on the field of digital technologies: in contradiction with those who believe that innovation is driven by technology, I 'to recognize economic trends and social more' general use and the emergence of new technologies such as verification of that trend. Faro 'and then referring to a new type of "ecosystem needs" that Maslow had simply excluded the end of his pyramid at the fifth level,' cause at that time there was not enough spread of wealth, the majority had not yet been able to climb the first steps of the pyramid, and the world balance were determined only in the nerve center. Only now, these new requirements are emerging, and can and will be billed to the engine of the future.

With regard to technology, these needs have led to the success of emerging technologies "social" in recent years, and in the immediate future will be the impetus for a greater uptake of technologies for the interconnection of local ecosystems, to start from ' "internet of things" . The trend should be: "real life vs. internet" > "life streaming on the internet" > "living in augmented reality" > new eco living using the internet as one of the supporting technologies .

Let me explain. That there is a radical change of civilization 'in place, here in the West, and' no doubt, so much so 'that still use the expression "post industrial" ,' cause obviously we only speak about what is not there ' more '. The balance Previous depended on the coexistence in the same area of \u200b\u200ba minimum level of capital, production facilities and consumers when production began to be heavily outsourced, and the growth of multinationals has moved the command center in a supercelestial supra, we know that mechanism and 'broken . Concentration, consumption, and individual thought patterns are in decline.

The advent of ' "knowledge economy" , or other intangible asset (the ability' of the innovation capability 'relationship with the crowd) did not lead to a new economic phase, as the term suggested equivocally , 'cause can not' be a new economy market centered on knowledge, while knowledge key factor in any emerging economy. We are convinced that the development and use of knowledge, collective intelligence, the strength of the network can not deliver its maximum potential if not in condition to be preserved by the economic implications and the business logic.

So what economic and social model we hope to see emerge (here in the West, in Europe, Italy) in 2011, at least partial integration of the former, whose symptoms are already 'in any recognizable way? A very different economic system, where they addressed the needs of the community 'before individual (Needs clean energy, environmental protection, social services in all areas from health care 'safety, to socialize ...). Needs that Maslow had not expected, cutting short his pyramid at the fifth level, still based on "self" .

Needs that since then "typically territorial" can only be made (completed) and paid on the spot, ensuring a better economic balance locally. In fact, the adaptation to the local context would make inevitable the use of indigenous skills and components, would require manufacturers of components and Adaptor, and installers and maintenance personnel, experts in customs and local cultures, all strictly "Local" . These needs, in fact, is new "ecosystem services" , not just those relating to environmental ecosystems analyzed although probably with a similar approach. These services are made available by economic sector, including an induced potentially gigantic proportions, and give life to a truly new economy, a ' "economic ecosystem" .

course the technologies used and proven methodologies can (and should) be developed through global collective intelligence and excellence in technologically advanced countries, which could adopt a logic of industrial production for the hardware, and type "Open source" software (for example, energy from ocean currents from the Baltic countries, the photovoltaic generation American, bioengineering, Italian, German nanomaterials, the Asian consumer electronics, and turn everything on and the cloud 'opensource product ...), network while ensuring a low level of prices of first-tier component, you can' investment in research infrastructure.

And as for the digital scenarios? the technology used will be 'deeply wired into the territory, while networked . We know that digital technologies have enabled the development of long size "we" , of the relationship, sharing, and that you are moving from the virtual to the real and local. If this 'direction, then it will explode soon all the technologies that are now under the name of "internet of things" , and they are already' making possible radical changes in areas such as home automation, monitoring of things and people for reasons of safety or traceability ', the area of \u200b\u200bmobility', in-house social services, teleworking, local production of clean energy, intelligence-based consulting the crowd ...

How much of this could happen in 2011? Soon, very little indeed. But if at the end of year we're going to go shopping after a ride on "Street View" in the window e-shop, and we will find online information for citizens who have already 'oriented in the recesses of the bureaucracy of the PA and have shared, and we will set our movement with location-based services and car-pooling thus saving' a few tens of € per week, and our company provides products and services that account terngono banks open data released in the meantime ... we will have done us all a small step towards a giant leap for mankind '. And we're not talking about the moon, but of our country.

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Gino Tocchetti and 'think tank founder of unconventional "Ecosystem 2.0" , which focuses on the convergence of virtual ecosystems (Internet) and local, creating an observatory on emerging initiatives, events information and undertake experimental services. It 'also holds his own consulting firm and services, focused on projects of e-business, innovation and method, interim management. ( Linkedin, Facebook )