Roberto Scano - I see, I expect, and I'm wrong ... " Forecasting is better than cure". Let this "variant" of a sentence effect that is always mentioned in the advertising of medical and health with a simple objective: to invite people to take care of themselves for not having to intervene later with more invasive therapies. Often then not take much to ensure the "happiness". Someone asks what
c'azzecca this premise with "Scenarios Digial 2011. To think of 2011, or to "cure" the evolution of communication and the use of new technologies, it is necessary to look back and analyze what had been expected. It had been expected the boom in social networking alternative to facebook, because facebook is too general: the forecast has been denied and now Facebook is growing, and thanks to agreements with excellent partners (including Microsoft search engine for Bing) will provide new surprises this year. She had been sanctioned for the death of skype voip "direct": I did not notice until today announced that overtaking, but there is always more that the expansion of Skype services recently acquired for the improvement of video communications.
in Mobile, was considered impossible to overcome in sales iphone: the real market is showing a greater spread of solutions based on Google Android. Also in 2010 there was talk of Nobel Internet bubble (media) went up in smoke in no time.
Now there is talk of "broadband" and "free wi-fi" with the idea that the "battle" for their delivery to insure the growth of digital culture, business opportunities, the "country Italy. But if we look at the data, we realize that we are one of the first countries in the world for the use of social networks (we are second only to Brazil), we have a number of phones per capita are the envy of countries with high GDP superior to ours, we have deployed broadband in most of the country (where maybe less really is ...).
What further developments can be then open wi-fi or the provision of a lot of bandwidth if there are no ideas to put them in the loop economy? What sense does it have such high innovation if companies are not known and / or if their products do not reach the intended target because it does not have an internal figures that know how to use new forms of communication? The challenge of 2011 in my opinion should be the business literacy to new technologies in network communication, the involvement of people with real experience in the field (people who can prove that in fact, with case histories, the real growth of companies / products thanks to their work).
It is therefore important to who will emerge who will float and who will disappear: it is important that you begin to be clear that the technologies are there, the case history as well, and it is therefore unnecessary to rely on illusions and / or wait for actions of third parties to innovate in business communication processes. But let me not only business, we are a society that is based on services and I would expect a 2011 in which the PA also reorganize themselves to deliver services through new channels of communication, supported by the recent reform of the Digital Administration Code) .
Well ....... HAPPY BIRTHDAY !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! 
