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Emanuela Zaccone - User Generated Web (encore)

Anyone who knows me knows that I firmly believe in the value of participatory culture and the Web .

The Internet is becoming a force that probably was not any before half. As the movable type printing made it possible to maximize the dissemination of books and television, or even before the radio, arrived in the homes of those who possessed them, the Web is the real among everyone .

So far nothing new. It was just good to be clear, because unfortunately there are still those who dismisses the question of online as a sort of playground / waste of time.

In this context, the magic word which I think is " user engagement."

Something more than just involvement: the key to a two-way relationship with users, the point of production meeting between top-down and bottom-up .

A force that is the union of individual potential, that redefines the landscape surrounding . Quickly.

no longer need permission to speak: you only need to be heard and in that sense the power of collective intelligence is the key that moves the participative web and user generated contents constitute the coordinates and wealth.

The year 2010 was, among other things, the year of Wikileaks and the output iPad and various other tablets, the year in which the information has started to flow through novel channels and devices have become even smaller and lighter to follow us everywhere betting on information.

In fact, the greater mole information is built from user-generated buzz , the overall number of their blog posts and comments on social networks, launched by the tweets.

have increased the protest via Twitter and discussions have continued to increase the pool of online participation.

not stopped the relentless running of social networks.

In this sense, the digital scenario I see for 2011 will revolve around social media and even players like Facebook in particular, but also is the centrality of the user you require even more predominant .

My main focus are the audiovisual : I find that in fact some of the dynamics involving film and TV series are particularly indicative of wider movements regarding the Web

Once the supply chain was quite clear: we had the concept stage - production - distribution, on the other side - outside of this chain - the consumer.

Today, however, has been gradually asserting not only the figure of a experienced user of social media (often even more than the traditional players) but above that of a user talking with others, and covering well more than one role.

no longer the simple, passive recipient of the work of others, but someone who became a producer thanks to crowdfounding (Indie GoGo, Lynch Project Free) or creation projects collective ( Life in a Day), who comes to change the plans for distribution of a film only because he had the opportunity to request a preview of on demand (thus helping the distributors in the difficult and costly task of segmentation public), or who prefer to rebuild otherwise existing products (in the case of mash-up open and / movies remix), sometimes by exploiting only the "outboard motor" (as the machinima) .

However, these cases - of which I have thoroughly discussed as well as on Ninja also MovieCamp (especially during the barcamp organized in recent months) - which, while gaining greater visibility today, are actually part of an ecosystem that is now standing has taken quite a while 'for years, thanks to the practices of fandom that, today, are very popular and are becoming the mode of interaction online.

On the Web, in other words, you lose the division between classical creations from above and below the benefit of the affirmation of a "middle", a sort of meeting ground instances well that finds its realization in practice of co-creation.

I think Cadavre Esquis Tim Burton (although not a big news: just think YourOpera ), or even to cases of "proxy poduttiva" (the final promo Lost ).

There is no participation Web: Social networks themselves do not make sense. Not to mention all the tools geolocal and "collect badges" that so much passionate users. "

What are the players of 2011? Us.

A wish and a hope, at least for the visual: the Web continues to become increasingly user-generated centered. How I love to say, to paraphrase the now famous first principle of the Cluetrain Manifesto: The audivosivi are conversations. "

Emanuela Zaccone is finishing a PhD on visual, user engagement and social networks marketing at the University of Bologna. His research on viral videos and brand engagement for Italy Telecom Lab

Online Emily works primarily as a community manager and social media strategist and head of the Social Media on NinjaMarketing.it.

Finally, columnist and speaker at MovieCamp.it

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Ivan Grossi - The ARCA DIGITAL ITALIAN CULTURE

The Ark of Italian Culture Digital

The context in which you want to intervene

The Italian culture, similar to many other minority cultures - in the meaning that is shared by a small number of individuals than those who can count on hundreds of millions if not billions of people -, would take considerable force to get their luggage to the new generations identity if it were put able to "sail the sea of \u200b\u200bthe Internet" with the hold full of cultural objects in digital format.

Quest '"digital ark" would have the great merit of making it accessible through the Internet all the forms in which it expresses our culture and could reach even those who no longer live in this country but I still feel a strong bond. You are speaking of the Italians in the first, second and third generation (or possibly fourth) who still retain, often through linguistic forms crystallized and rituals no longer practiced at home, that bond with the Belpaese from which their ancestors came.

The value, however, digital ark is not only popular these small - numerically speaking - cultures but also from those far more numerous and rich (not just culture). You are speaking of the United States and the European Union through the Library of Congress, the first since 1966, and the Europeana project, which began only in recent years, the second - to mention only the two most important - who they decided to bring their cultural heritage on the Net These projects, however, "limit" the official ball of the cultures (more complete than the U.S. because it involves state archives), omitting, however, both popular culture and not creating an osmotic process between the present and the past to give a legacy to the future.

missing, however, a vision system that allows every form of culture to be passed down to future generations. One could argue that the culture, or rather the different expressions of cultural phenomena, obey the laws Darwinian: who has the strength to survive until tomorrow comes, the others are bound to lose. Unfortunately so far the cultures that have been passed are those of the winners of the strongest militarily and economically, and not necessarily the best. I believe that the Darwinian process is not used here because the cultural value of a language depends not only on how many people speak. A slogan used by the event Futurshow, summarizes the problem: WHO'S NOT 'BE THERE'.

The "Vision"

General objective: Create Digital Ark of Italian culture and local cultures and determination of conditions for its permanent maintenance and updating.

Specific Objectives: The project aims to encourage the creation of the digital memory of the Italian culture through the creation:

a) archive of shared memory,

b) the archive of the agora,

c) the archive of the people.

The three stores are not "logically" separated but are points of accumulation for the homogeneous solutions that are needed.

An archive of the shared memory

This type of "memory" is now more accessible through the Internet thanks to projects such as the Library of Congress.

In the first archive will be available (and in part already is) the knowledge of libraries, museums, sound library, photographic archives, the archives of newspapers and magazines prior to a certain date; the material that arrives to present the State Archives, the radio and television programs (for which no provision is made should be revoked or copyright), the material of the organizations and private foundations are willing to share the documents in their possession. This archive will also host the release of books (in digital form) that have expired copyrights and texts orphans (at least until they are no longer such). The archive may also contain the encrypted version of the works published in Italy (copies of which by law must be deposited at the National Library) accessible only after the expiry of copyright, and the same goes for films, music and pictures and television and radio programs that will become available after the expiration of copyright.

Archive agora

The archive will contain the agora instead track of daily living: laws, rules , regulations, acts of government, the documents of organizations, companies and organizations both public and private that want to make available their information, the newspapers and periodicals' recent (eg the last 5 years). The radio and television news the last 5 years.

The archive of people

The archive of people, eventually, will enable each citizen of Italian or of Italian origin, but also a student of our Italian culture, but not necessarily, to bring "their own grain of sand" on the ark digital through their personal memories, pictures the family album, vocabulary preserved over the years. Through a mechanism of recognition (the tax code for the residents, another code for non-residents) will be given the opportunity to pick up Digital Ark personal history, that of their family, their community.

Vision Technology

From technological point of view you will need to create three technology centers, one for each store, they have especially the task of defining the methodologies and specific standards and governments creating archive distributed integrating existing and supervising those to be implemented. You will need to define (best result from the existing one) a set of metadata that allows you to define first the information covered by Italian archive of reference and to follow all the other elements (see Dublin Core). This will require a consistent set of metadata for all public administrations (in analogy with what has already been adopted by governments for many years the English and Australian) and invite the private components (business and government) to do likewise. There should also allow for horizontal search through the entire network of stores through protocols such as Z32-xx and make available a search engine hybrid (consisting of a searching engine and a directory) with progressive availability a multilingual thesaurus. The multilingual thesaurus will also allow those who do not know the Italian language to search the archive, of course, getting documents in Italian and then could be translated by some "translation machine" or human translator.

Beneficiaries

could answer, in summary form, this question, the beneficiaries are those who have or expression of Italian culture cultural interests and / or professional in this culture is today is tomorrow.

More analytically, we could identify different ranges of use, both vertically and horizontally, in a perfect grid of content where there is a more noble and less noble use of digital objects, but only users with interest and sensitivity and different professional backgrounds. The following order is therefore not a ranking, but only a list of potential beneficiaries.

· researchers and scholars of both universities' Italian and other universities where there are departments of language Italian culture and have access to a vast repertoire of documents in digital format.

· Teachers and students

· Editors, journalists, cultural workers

· Entities, businesses and professionals

· Associations

· Citizens

skills to put into play:

• Archival
• librarianship
• Anthropological
• Art
• Literary
• Music
• Computer
• Disciplinary (validation) this
• ... ... ... ....

The economic impact

From an economic standpoint, the initiative because of the endless type would be a basin of constant absorption especially culturally and professionally qualified staff. Offer to graduates of all faculties a possible outlet professional, time definite or indefinite.

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Carlo Infante_Performing Media for Urban Experience



Performing Media no longer affects only the testing of new performative languages \u200b\u200b(expressed by the creative movements of the twentieth century, such as the Fluxus happening, with the Situationists actions and psychogeographical postavanguardia theater, particularly in the interaction between stage and new media such as video theater and cyber-performance) but the design of events through cross-media platforms (radio, video, web, mobile) 's interaction between networks and territories. The research
is therefore directed not only to the cultural system and the media but to the peculiarities of the territories, with all their meanings, both traditional and innovative.

is to launch a social and creative use of networks through a unique approach to strategic marketing, the so-called Innovation Place, innervated the most advanced solutions and interaction design of web 2.0.

Performing Media combines the poetic and political networks, designed as extensions of a creative social experiment and implement the Information Society, through the invention of new public space, making explicit the potential for self-organization of the social network for projects Novelty participatory initiative along the lines of the Urban Experience.

An area that includes actions on multiple levels, radio-dall'happening participatory planning of projects, from random exploration to social housing, local marketing by non-conventional social innovation, from gyms to the integration of interactive citizenship-memory networks and territory.

The definition of the format of the Urban Experience Performing Medium below (the link), a path that spans several decades of experimentation, the video theater interaction design.

A map of possibilities that comprises the active substance of innovation that part from the use underlying practices of neologisms unpublished inventions of procedures, actions and theories that moving forward is the terms of the language and those of conduct outlining creative new forms of sociability in a world that is changing rapidly and requires new new words and actions.

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Dario de Judicibus - The near future (possibly) will

Honestly I never really believed in the forecasts of analysts on the future more or less near future. The fact is that on the one hand, there are some predictions so obvious as to be totally useless, like the one in the coming years we will see, at the same price, significantly increase the size of memory in the equipment computer and electronic equipment in general, or one for which the fixed and mobile video systems will become increasingly common and affordable for all the other, our economy is so interconnected now global, as in the outdated metaphor butterfly and hurricane climatology used in, any event in some remote region of the planet can easily cause a snowball effect that even in the strongest and richest economies of the globe to nullify any forecast, even if made on the basis of careful analysis by experts recognized in the industry.

I will not then I will make any predictions or statements how will the 2011 or any year to come. What I want instead to talk about is how it might be, or rather, how the technology we already have, might already even now afford to build a future much more futuristic than we think. The point is that real innovation is in fact the desire to innovate. Ideas are not lacking, nor the technology to realize: there are often the first and second years we use already, but without the desire to create something new or innovative ways to use what we have today, " innovation "is just a nice word, nothing more.

If you really want to make a prediction, and not to deny the catalog between those "easy", I feel pretty comfortable in saying that as the processing capacity has expanded rapidly in recent years by experts called for that object computers to any electronic device, be it a television, a car or a dishwasher in the coming years will involve the same pervasive network or Internet. I'm not saying that surfing the net driving the car, which is also a little dangerous, but that will put the network on a continuous basis and any object that has a minimum of " intelligence," including the car or the dishwasher above .

This connection will serve to share data according to specific logic, so you can take advantage of more advanced services that can guide us to always take the best decisions, according to a principle well established in the discipline called " knowledge management "that tells us what's really important is to ensure that the right person can have knowledge at the right time to make the best decision possible.

In practice it comes to exchange large flows consist of small packets of data that continuously update each object automatically, ie without human intervention. Here then is the navigator of the car will be immediately informed of an incident just happened a few miles later it will be some of the machines involved in the incident to automatically provide information on the network, while your dishwasher will decide whether to suspend the program when when you turned on the oven for the roast if you find that the risk of having to suddenly lose power, since he knows that in this case has priority on the laundry room.

This is not science fiction because the technology is already there and all are More and more homes that have their own wireless network, even though today we use it mainly to surf the web on your laptop or mobile phone, but nothing prevents you to connect even the TV, dishwasher, oven and refrigerator. Even communication standards that will allow these various devices to communicate with each other already exist, what is lacking is the logic, or what we want to do in such equipment and why. Innovation is all there, in understanding that a menu in a restaurant should already know if I have serious food allergies and I do not ever propose therefore that a food contains ingredients that can hurt me, while the gate of the house should become aware I'm going out without an umbrella when the forecast rain damage extended throughout the afternoon and, therefore, should warn me.

Nonsense, you say? Certainly a bit 'of rain never hurt anybody, but anaphylactic shock due to food intolerance, yes. There are services and information that can make the difference between life and death, others who may be a mere convenience or save us a bit 'of time.

So, back to the future, I can not tell how it will be, but if I had one wish I would say that I'd like to see the technologies that we already have Used a bit 'better, perhaps to save energy, time and money to protect the environment and spread the culture more, to simplify our lives and allow us to feel closer to our loved ones and friends. In short, a life in which the machines take care of us to give us the opportunity to reassess the importance of human relationships - physical, not virtual ones - that take time and availability, two resources are increasingly difficult to find.