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Nasini - The value is in the niches

After the intoxication of Facebook - wine barrel recently in which we have fallen all willy-nilly, aware and unaware, employees and passers-by - we will return to carefully choose the good and the bottle Drinking in moderation and awareness.



return, but in reality we are already going back for some time, comfortable environments in those little crowded, a few with similar interests or a few homogeneous groups and castes aspiring to well-defined. We will continue to throw a look at Facebook - the current one, or the next one after that - as we continue to look for the crowds of curiosity or fear of losing the social network of the century, but with less frequency, participation, enthusiasm and affection.



Gradually, month after month, we will take to seek the specialized forum on the lace pillow, the club for off-road brand (maybe even monomodello), the club only for the people who run red bike and those who only eat sushi, even no, just Sahimi and only tuna. We will return in short, the niches (vertical and horizontal) and will exceed the sum of the niches in volume and (especially) in the mass value of Network General. And if you think about it, the Internet serves to recognize and to find niches: the masses are and recognize already at the stadium or in the streets.



of this evolution will notice and experienced users will migrate first, then those who do draw from "... I found a place where ..." told by his friend, then they will understand the media. For the last - last but not least as a rule - if they realize businesses. So begins the golden age of quality content, budgets segmented, targeted branding, marketing one-to-one and many other things that maybe I'll tell you at a future occasion.

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James Famularo - Smarphones: past and present ... and future?

Music, High Definition screens, movies, photos, high pixel density and videogames: who if you would ever expect?

At this point one might ask whether they are still able to call ...

Briefly you could trace back the history of our trust, and inseparable from their mobile phones starting boom, around the late 90s when they started to be present in the pockets of most people doing diminish the idea that made them accessible only to business men.

In short, at the beginning of the twenty-first century, the world of telephony, minor exceptions aside, it was still in its fetal form, which, after a few years had created a real market dominance.

If so many of us know a few of the hundreds of devices available today on the display cabinets of various shopping centers, not much more than a decade ago, most still had the same phone or a model that was not far from the first and assumed that a very characteristic, so this so-called, among the youngest, the "brick."

But if at that time many had the same phone for reasons of lack of choice, you can not say the same about the beloved Nokia 3310!

Well, it was one of the best-selling devices, both for the affordable prices, both for ease of use and user experience that gave.

Innovative, simple, friendly, good-looking and also be used for entertainment, the Nokia 3310 phone was the first truly innovative, with its text sms, alarm and operator services, and, perhaps, a very large screen for standards of the time.

The younger brother of this device also implements the navigation Wap , making it possible for users to be able to navigate in an adapted version of the Web sites directly from their mobile phone.

In my humble opinion, then, the most important developments have always found place in the Finnish house, where exactly were introduced color screens, keyboards, slide, digital cameras, "offering performance, but most Symbian OS !

He was the true protagonist of the years between 2002 and 2007!

This operating system was implemented in Nokia devices before the acquisition of Symbian from the company and gave the house an advantage over the competition, who still rode a slow and simple operating systems.

With the new Symbian, however, you could browse the WAP a nice interface, could slide photos and videos taken with your phone in a very pleasant, with a kind of Cover Flow and you could install third party applications on your device.

This was the birth of the phone for as we know it today: a mobile device which allows us to forget agendas, notes, postit, and more for the convenience of a few clicks!

same time, however, only a few other houses were trying to prevent a monopoly Nokia, s60 with first and then N Series, gaining ground on all other homes contenders: Blackberry and Palm .

They rode already operating systems more advanced than the others and, in particular, was equipped with a Palm version of Windows created ad hoc: Windows Mobile!

If, however, many models of phones continued to occur, it came around the end of 2006 to a period of stalemate, during which the market did not know what to propose as well: it was already implemented the video call, you could watch television and you could write email, and surf the web with some comfort.

So, in June of 2007 he entered the U.S. market, one that seems to have changed the fortunes of the phones: iPhone !

Though his features were very questionable (I myself was skeptical of what was to become the replacement for my trusty Nokia N95), the United States there was a real boom for the newcomer in the house Apple!

E 'started a real trend, which has caused the emergence of real business parallel to the product!

iPhone, initially available only in the U.S., shortly after he was released from an Italian hacker, willing to have a branded phone from the house of Cupertino. This small and insignificant detail was the beginning of a vicious cycle that pushes tens of hacker still in their fight against the "closure" of iOS .

were saying that although the features of the iPhone were questionable, it was the OS that it was mounting to make it one of the most loved in the world!

This ancestor of the famous skinny iOS 4, there were few applications, it could not install other than those present by default and the device was (theoretically) be used only in the United States. A big problem for Apple! If it were just that, hackers very smart, gave birth to a real AppStore called Installer!

Installer was basically a small program that could install via the jailbreak or the amendment of certain system files that made it possible to install third-party applications on a product that was designed almost exclusively to entrepreneurs and businessmen.

Instead Cydia Installer first and then (since firmware 2.0) gave the possibility of using small tools, people to customize their iPhone as they wished: unlocking the bluetooth, making it possible to record video on iPhone 2G, etc..

So in June 2008 Apple introduced the new iPhone 3G and 3G module, which is absent in the first model, and AppStore, the innovation of the year that introduced the ability to create applications and games that you can resell this e-marketplace .

We do, however, a step back in late 2007 was introduced to another great operating system for mobile telephony: Android !

This OS, by Google, was initially developed from a house, precisely Android Inc., later acquired by Google.

The new Google's mobile operating system, unlike that of Apple, however, is present in many devices of different brands and features, which raises doubts about many of its capabilities, comparing it to the Windows operating system from Microsoft.

So if Android does not initially seem to offer great opportunities, as well as what would later assume the name of the IOS, so here is that with the advent of Froyo , version 2.0, it seems to have reached a maturity similar to iOS 2.x.

Android certainly are in favor of freedom: a feature that someone just can not give up! This operating system makes it possible about what we want: just enough to do is develop an application or a special tool to make a reality of our idea.

The real boom for Android then has happened during 2009 and 2010, when it was implemented in tablet the likes of Samsung Galaxy Tab , a sensational Tablet 7 "which allows you to make calls, listen to music, Take pictures and much more, all in one device.

If, however, for Android and IOS seems to be going so well, the advent of iPhone, Symbian has seen its shares drop as operating systems created for Nokia devices had lost the intuitiveness and simplicity of the past.

The same has happened to Windows Mobile, neglected because the best and most innovative Android, with the version that Gingerbread (3.0) appears to impose even more confidence in those houses who want to adopt it as the operating system.

Microsoft did not materialize as lost and is pursuing a new project, which saw the launch of the new Windows 7 Phone , with completely new graphics and that is focusing on design.

I must say that I really do not, however, this operating system very intuitive and as easy as Android el'ormai iOS beloved, in the version 4.x.

Comparing these mobile operating systems, you can see gaps and strengths in each one: Who needs the copy / paste function, those who presume that someone wants to impose fewer rules on the acceptance of applications in your store , and who, instead, simply look for a characteristic feature (excuse the pun).

However, there are all prerequisites for a future in which the mobile phone, smartphone and in particular, will no longer simply a tool dedicated to the simple phone call, but a companion who, through services such as cloud computing, advanced operating systems and a touch of innovation tend to be increasingly crucial in a world in which everything goes to the Internet and to share fast.

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Parracciani Adriano - a 2011 QuRioso


The question is: what digital scenarios will take shape next year? Not sure of the answer I did a ride with the DeLorean from parts of 2011, and now that I have just returned from the near future I can tell you what I saw. In fact, I will focus in particular on one of cosedigitali surfaced: QR codes

In that 2011, bookstores will begin to see the first book-and , paper books, thanks to QR codes allow you to access digital content from their mobile phone. fits, you shoot, you access the Internet and you will look at the media

I saw a girl buy Round the World in Eighty Days by Jules Verne , sat at the bar and began to read and after a few pages I've seen her take the smartphone, framing a small code printed alongside the text, click the image and enjoy a short video that shows the locations of the journey of Phileas Fogg and Passepartout.

I noticed that many posters around the city had including these QR codes, sometimes large, and quite a few people stopping to take with the phone. One of them leaped because after the scan the QR had received a discount of 15%.
other side of the road a man stopped the newspaper was taking a QR on your mobile phone to download the new sudoku the week. In many pages
newspapers reported these two-dimensional code on the side of the articles and you could see more and more people aiming to do the scanning for access to content.
A restaurant had made the entry a QR code that gave the daily menu updated with a lot of money, and in some cinemas can book was printed on the poster by clicking a QR. Chains distribution was possible to have additional information on certain products, including user comments or reviews technical specialists. So at that

QR 2011, began to spread like wildfire a bit 'everywhere.

Back to the present. QR codes although mature technology in tracking goods (especially in the rising sun), could resume a new life and new substance in many other areas such as communication interface for marketing, or infotainment systems, the role games , and mobile payment . There are already many applications in cases where these settorei pioneering the use of the QR even if it is spreading. They range from rural
advertising of luxury brands and beverage, reservation systems to video games or cinema seats. The coffee chain Starbucks, for example, is taking a payment system based on a QR loaded on their phones, so you avoid ache of having to print tickets or loyalty card.

the Education sector in the use of these codes could enable and facilitate arrangements for access to knowledge not only innovative but also more appealing especially to younger people. This can include manuals, guides and textbooks that will allow you access to videos, interviews, maps, a dynamic multimedia content including those produced by students themselves (UGC has mentioned Emanuela Zaccone ).

integration between paper and digital is certainly a key driver for the success of these codes, it also represents a different idea of \u200b\u200bevolution of the book, which in addition to the ebook could have its own value and its impact in the short to medium term.
But there is still paper-digital integration. Equally important is the use of these codes can be made of such cities, in public parks. As was done in New York with the project Turning New York's Central Park in an interactive board games where you can experience the city's parks in new cultural and interactive gaming experience. The parkcodes are scattered here and there along the paths and places of the park, and provide access to additional content, such see a movie scene filmed in the same place where you are, or listen to a concert made the previous month, or maybe see it was a hundred years before that particular shot. And then stories, anecdotes, history, insights on flora and fauna, without electronic systems to install and maintain.

These two-dimensional code which is emerging a new form of art, representing a low-cost system for the introduction of augmented reality , bringing additional digital elements analog to our everyday experience
QR codes can be easy enablers processes narrowmarketing mentioned by Simon Coram, capturing the full paradigm of this invisible anthropological revolution that is creating the web. The narrative is what the new old model of access to knowledge and social relations that is emerging, and the widespread use of intelligent but may in fact facilitate the QR.

Then, the QR will be successful? Maybe yes, because the technology is cheap and is based on the simple use of the communication system more widely to the world through a cell phone. But
may or may not have any success if not used properly and not disclosed properly. As is happening in some magazines or books that show you some of the codes almost unreadable. If these technologies do not work immediately when they are introduced, are quickly abandoned, and unenforceable, but not because of lack of capacity, professionalism and competence on the part of those who equip it in a superficial way.

In conclusion, the journey in 2011, I saw an emergence of QR codes, which were beginning to look a bit 'everywhere. But be careful: you know that the DeLorean occasionally has problems with the flux capacitor, and then I might as well be done in a parallel 2011.

! 80309

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Pavolini Antonio - The future of what we called, simply, television

No theme as "the future of TV" has seen overlapping, over the years, the disparate views of the professionals. Everyone has an idea, more or less "informed" about where it going to end "the television" (so named because it still is): technologists, futurists, massmediology, socio-anthropologists, actors, authors, television hosts, hardware manufacturers, advertising. The basic problem is that "television" each means a different thing, so everyone can talk about everything: the "channels", "programs", the "TV" in a big rotisserie of the views of fulfillment, on time, some myths as "digital," "interactivity" and even "three dimensions".

For what it is my job, I think I put out from this debate, because the questions I posed are usually disregard these different approaches, and require a response very secular, "there is no money in the 'new TV 'and if so, when they arrive? and where they are? ". Well, in 2011, the answer is very simple: money in the "new TV" - that, to be leading the infinite wealth of Web content on the screen in the living room, overcoming their supply chains and business models of today - there are none . They say the reports and forecasts from leading analysts, and there is no reason to doubt it.

But this answer seems

lapidary hides various shades. Meanwhile, even if money is not short if you will, in this game should begin to invest seriously (and we'll see why) the various actors involved:

• the traditional broadcasters, driven by the need to respond to new trend of use of users, also to diversify their offerings
• manufacturers of consumer electronics, for which the "net-enabled TV" is a major commercial lever
• 's Over The Top-TV operators, which are the main bearers of the new culture of use, and potentially infinite diversity of content
• telecommunications operators, which may put in place some valuable asset and are difficult to duplicate for distribution and monetization of these new content

In 2011 a band finally significant users, not necessarily by choice, but because it will meet these new content in one way or another, on TV at home, will have an initial impact of this new television experience, which not only multiplies to excess content (YouTube on the TV, to name only the most popular application, it will be assumed ) but it allows a fruition on time and the manner decided by the user.

Meanwhile, the traditional TV, linear and bound by the schedules, will not die at all, but should begin to think about their role "to strive", which could be to focus on televised events, "combining", namely those that are consumed in a shared, simultaneous, and offline - ie in the home - and online - that commented on the network in real time.

In the new television ecosystem "Net-enabled", however, making the contents of an infinite resource, the focus will be the real scarce resource which will focus on the climax of the battle. And at that point levers such as image quality, continuity of service and effectiveness of the user experience through the various device will point advantage for those who can guarantee them.

will also be essential to know how to ride the trend to use not only the transition from vision "Lean Forward" typical of the computer to "Lean Back" governed by the sofa, but also leverage the importance of sharing with friends: people not only like to point out the most interesting content to their circle of knowledge, but also love to receive something recommended by a friend of theirs, which then becomes a further topic of conversation, and then socialize.

The myth of the power of search engines in this field is rapidly disintegrating. And not just because these search engines require a continuous interaction, the enemy of relaxed enjoyment. But above all, because nothing like the ability to select in the 'internet sea ", typical of a true centralized preparation (see in this regard the success of" staff picks "of Vimeo) or decentralized (with the recommendations of friends) can really to meet our interests, to know what is the "Better for All", the "Better for a certain type of people," and finally what is "best for me." The pleasure, therefore, to encounter this personalization push, ending surprised by the intelligence of the application. Just as is already the case - successfully - in the music world thanks to services like Last.Fm, who learn from our "Like" and our "skip".

But back to the original question: why, given that the money in 2011, and for a few more years yet, in this new TV are not there, the players mentioned above would make any serious investments nell'assecondare these trends and provide immediately the best possible user experience? The answer is simple: because, like many other "internet businesses" even that of the Web screen TV in the living room may be one of those killer application in which there is only one winner. Someone like Google can monetize now as simple Pià (with AdSense, for example). Or a hardware manufacturer like Apple could cut a piece of 'Internet Sea ", namely that it does not create problems of use for end users (Apple TV). Or a person "Over The Top" as integral Blip.tv, free to regroup all that is in the network by leveraging distributed creativity of independent content owners pushed to its limits, and ready to reward it with intelligent services platform. Or maybe a telco, that at some point might be the only one able to run everything, especially if the explosion of video traffic would bring out all the technological problems of the case.

If only one wins, you might not necessarily because the strategy got it final, but maybe just because it has been able to offer the first on the two sides (end-users and content providers) a sustainable value proposition. At that point the subject would be sufficient to occupy the center of the new ecosystem and dictate the rules for all other stakeholders, namely the rules that are particularly profitable for him. The key is to overcome the "Tipping Point", a critical mass of no return. E 'already successful with iTunes, Skype, and even some standards of the past, not necessarily the best ones on the square (think VHS). And it could happen again.

[image Island Virtual ]