After the intoxication of Facebook - wine barrel recently in which we have fallen all willy-nilly, aware and unaware, employees and passers-by - we will return to carefully choose the good and the bottle Drinking in moderation and awareness. return, but in reality we are already going back for some time, comfortable environments in those little crowded, a few with similar interests or a few homogeneous groups and castes aspiring to well-defined. We will continue to throw a look at Facebook - the current one, or the next one after that - as we continue to look for the crowds of curiosity or fear of losing the social network of the century, but with less frequency, participation, enthusiasm and affection.
Gradually, month after month, we will take to seek the specialized forum on the lace pillow, the club for off-road brand (maybe even monomodello), the club only for the people who run red bike and those who only eat sushi, even no, just Sahimi and only tuna. We will return in short, the niches (vertical and horizontal) and will exceed the sum of the niches in volume and (especially) in the mass value of Network General. And if you think about it, the Internet serves to recognize and to find niches: the masses are and recognize already at the stadium or in the streets.
of this evolution will notice and experienced users will migrate first, then those who do draw from "... I found a place where ..." told by his friend, then they will understand the media. For the last - last but not least as a rule - if they realize businesses. So begins the golden age of quality content, budgets segmented, targeted branding, marketing one-to-one and many other things that maybe I'll tell you at a future occasion.
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