During the last years the network has repeatedly asked when it was time to decree the death of the usual blog. Right after a few months of life, dismissing it in simple experiments of new publishing.
During their growth, reducing them to a few interesting and worthy of attention that was gradually waning.
During the explosion, and maturity, categorically condemning them to certain death, imposed by this more snappy social networks and microblogging services.
Not surprisingly, concluded another year, look to the future trying to decipher, if not death (assuming at least discounted, by now) at least some signs of their forthcoming ... evolution.
What future for the blog, anyway?
wonder what fate awaits the blog (and blogging, in the broadest sense) is a bit 'like asking what will happen ... websites. Or the network itself.
Let me explain.
"Blog" is, as I like to repeat, just a word.
What matters, really, is the idea behind it.
or a means to convey ideas, values \u200b\u200band more broadly ... content.
Yes, content. The heart of the discourse in this case is the distribution of content.
evolve over the coming months as the means capable of delivering content? And how much of what we already know this means you leave behind because it no longer necessary?
blogs were (and still are, in many ways) excellent means to distribute content.
were in their early years of life, excellent basis on which to build content networks and relationships. To bring people around him with whom to exchange information restricted to specific niches, obtain feedback, build a reputation.
Over the years, social networks are increasingly threatened to close this ability to build reputation, offering pre-packaged solutions from the minimum threshold of entry.
And over time, social networks have made these dynamics more transparent, immediate, intuitive for someone to plan and build a blog to get the same result, he had no intention at all.
And while the number of blogs still seems up at the end of 2010, Paradoxically, it seems to many to see less activity in the blogosphere than just 6-12 months ago.
Because today, people looking for work on social , finds customers on social, receives and gives advice on the social. Everything is immediate, fast and easily accessible. Much more immediate, fast and affordable than it would on a blog.
Social networks are the new vehicles of reputation. Reputation working on a much wider network of contacts and exchanges available to what could be done to a single blog.
But not for this, in 2011 I expect the death of blogging, or some steep decline in number of actual activities.
The blog may lose part of their appeal among the newcomers, in some cases mere immediacy and convenience. You will see more and more contaminated by drifts beyond "social sharing" where already the Button Like Facebook and Twitter and LinkedIn shares are paving the road. It will benefit from these contaminations to bring home some of the peculiarities of the same social.
but will remain for some time to the "safe house" for companies and brands. A place where you do not depend on landlords sometimes too good at turning the omelette or revolutionize their approach. A place where you can plan strategies and distribute their own content and promote their reputation clearly marking the role of social as useful (although useful) tools.
Why blog after all, were born to meet a variety of needs.
Social networks, well, they also came to meet the needs.
But only some of these were common among them. There is (and resists) a very interesting view for those who still want to get into the world of blogging in 2011.
Image: iStockPhoto
Notes about
Gavello Francis is a consultant for web & social media coach. Turin, 28, writes about blogging, marketing and promotion on the net for www.francescogavello.it. In one sentence? Help companies and professionals to achieve success and visibility online.
0 comments:
Post a Comment